Moroccanoil has created a huge buzz in the beauty world. Thousands of people swear by it for their hair care, and it’s become a cult favourite among stylists and clients alike. But what exactly is Moroccanoil, and why does it work so well?
The History of Moroccanoil
Moroccanoil is another name for argan oil, produced from the kernels of the argan tree fruit that grows almost exclusively in Morocco. Because the trees grow in such a limited area, argan oil is one of the rarest oils in the world. This small supply, combined with its results, explains the price and the hype.
Traditionally, production is done by hand. First, the pulp is removed from the nuts and the kernels are left to dry in the sun. Next, the dried nuts are cracked open with stones to reveal the seeds. The seeds are roasted for flavour, ground into a paste, and then squeezed by hand to release the golden oil.
The modern Moroccanoil story began when co-founder Carmen Tal experienced a colour service gone wrong. While travelling, she tried a local argan oil treatment and watched her damaged hair transform instantly into something smooth, shiny, and manageable. Inspired, she set out to share this discovery with the world.
What started as one revolutionary product has grown into a global brand. Today, Moroccanoil offers a full line of hair and body products, all infused with nourishing, antioxidant-rich argan oil.
The Benefits of Moroccanoil
At Iron + Ivy, we recommend Moroccanoil because of its many benefits. Here are some of the key reasons our clients love it:
- Prevents split ends – Argan oil penetrates deep into the hair shaft to strengthen strands and reduce breakage.
- UV protection – Shields hair from sun damage, ideal for Queenstown’s bright climate.
- Frizz control – Formulas like Moroccanoil Frizz Control Spray calm hair in both damp and dry environments.
- Hydration & elasticity – Rich in vitamins, minerals, and antioxidants, it restores shine, softness, and bounce.
- Speeds up blow-drying – Detangles the hair for quicker, easier styling.
- Superior conditioning – Works on wet or dry hair, especially on dry ends.
- Even colouring – Balances porosity for more consistent colour results. Many stylists even mix it directly into colour for added shine and protection.
Why We Recommend Moroccanoil at Iron + Ivy
Moroccanoil isn’t just effective—it’s luxurious. Clients love the signature fragrance, the silky texture, and the way their hair feels after every use.
At Iron + Ivy Hair Studio in Queenstown, we use Moroccanoil to keep hair hydrated, strong, and glossy. Whether you’re fighting frizz, protecting against UV, or simply looking for that soft, polished finish, Moroccanoil delivers.
Summary
Moroccanoil has rightly earned its reputation as “liquid gold.” It combines rich history, proven science, and luxurious results. For us, it’s not just a product we stock—it’s a product we truly believe in. That’s why we proudly recommend Moroccanoil to every client who wants healthier, shinier, and more manageable hair.
Frequently Asked Questions
What is Moroccanoil and why is it so popular in professional salons?
Moroccanoil is a professional hair care brand built around argan oil from Morocco. Its popularity in professional salons stems from visible, fast results — the original Moroccanoil Treatment became a cult product among stylists because it delivers immediate shine and manageability.
Is Moroccanoil worth the price compared to supermarket alternatives?
Professional-grade products like Moroccanoil are formulated with higher concentrations of active ingredients and without the harsh fillers common in mass-market ranges. The results speak for themselves — but the real value is in the longevity of healthy hair and reduced need for corrective treatments.
Which Moroccanoil product should I start with?
Moroccanoil Treatment is the iconic starting point — a few drops through damp hair before blow-drying transforms texture, reduces frizz, and adds shine. From there, building a routine with a matching shampoo and conditioner maximises the results.
Can you overuse Moroccanoil Treatment?
Yes — less is more. Start with 1-2 pumps for medium-length hair and see how your hair responds. Applying too much can make hair look greasy rather than glossy. Fine hair should start with just half a pump and use the Light version.
Where can I buy genuine Moroccanoil products in Queenstown?
Iron + Ivy is one of the best places to buy authentic Moroccanoil in Queenstown — as the first Moroccanoil flagship salon in New Zealand, we stock the full range and can recommend exactly what your hair needs. Counterfeit Moroccanoil is unfortunately common online, so buying through a certified professional salon is the safest option.
About Iron + Ivy Hair Studio
Iron + Ivy is Queenstown's award-winning hair studio, located inside Queenstown Central Shopping Centre on Grant Road. Our team of specialist stylists bring real expertise and a genuine love of hair to every appointment — whether that's a colour transformation, a lived-in balayage, a precision cut, or bridal hair for a wedding in the mountains. We work with a focused clientele because exceptional hair takes time, skill, and care. You'll always leave knowing exactly what went into your hair and how to look after it at home.
Book a consultation to find out more at Iron + Ivy Studio
Ready to visit Iron + Ivy? Explore our Queenstown balayage service, our Queenstown hair extensions, or our Queenstown blonde specialist services — or book a consultation today.
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