Welcome to Iron + Ivy – Your Queenstown Blonde Specialists

Today we break down the true cost in being a Blonde, Its the number one question that is on every new clients lips. “I want to be blonde, but how much is it going to cost?” – Its understandable but lets delve into the why behind pricing.


“Racing” to be blonde – The Track analogy.

The first thing you need to understand before choosing to go blonde is that everyone is different and has a different idea of what the perfect blonde hair goal is for them.

For example if you were to imagine that you’re on a race track and at the finish line is the perfect you, standing there with your gorgeous new dream Blonde hair, but you right now currently have Dark Black hair, then on the race track you would more than likely find yourself in position 12/11 on the starting block.n on the race track you would more than likely find yourself in position 12/11 on the starting block.

Imagine this is a race track. Position 12 is at the back and Position 1 is right at the front. Everyone finish line is different, the amount of distance travelled will always vary.

If however you were a lot lighter like a Medium Brown shade, then you would probably be at position 7 on the same starting block.

The gun fires and the race starts and you’re running towards the finish line but the amount of distance to travel is greater for Dark Black as if it would be Medium Brown.

Now. not everyone has the same finish line, some ones personal hair goal may want to only be at position 4, and someone else may want to just be a Dark Blonde at position 6, the point is the stages you travel through.

Hair History and other things..

In addition to the race track, there are a whole other heap of factors to consider such as your previous hair history – what color you have in your hair if any, how long ago you last had your hair serviced by a professional and what products you use at home.

All these factors could mean that even you may be a Light Blonde at position 3, but want to get to Position 1, you may have as much distance to travel as someone with dark blonde hair (6). It can get all rather confusing!

And this is why we always invite clients to a in-person new client consultation prior to committing to any color appointment, this is so we can review your hair strength, test its integrity against different volumes of lightener and then also test for allergies to our professional products and discuss with you what your Blonde hair goal is, and tell you exactly how far you have to travel, and what’s the safest route to get there.

New Client Consultation

So depending on the results of your New Client Consultation, the outcome will influence the overall cost of the service.

When you come to Iron + Ivy, we don’t just spin you in, blonde you up and send you out the door with a smile. We create a bespoke “hair plan” for you that includes advice on how to care for your blonde hair, what professional products to use and how to use them, and most importantly how to get the most out of your new investment.

How we price our services.

So we base all our services on three factors;

  • Experience
  • Time
  • Product usage

These core factors make up the costs of each service, and they will largely vary depending on what your hair goal is, where your starting position is on the race track and how far we have to travel together to get you there safely.

Creamy + Dreamy

Another example would be If you’ve got medium blonde hair naturally but want to be a nice creamy and dreamy blonde and want to keep it low maintenance to keep in line with your busy lifestyle then the spent will only be 3-4 hours and product usage will be average as you don’t have too far to travel to your hair goal, and as our team of Stylists create these looks on the daily we could create this for you easily.

Clean Platinum Blonde

If, however though you want to be a Platinum Blonde, then it this could take a whole day to perform, We may need to reapply product several times and will this require the expertise of our Senior Team to reach your hair goal safely.

Ok – So everyone is different and there’s no set cost?

Exactly, The key point is that everyone is different and we don’t have a one size fits all approach. Do we have prices? of course we do and they can be found on our website here but they are all “from” prices and we encourage everyone to come in for a no-obligation New Client Consultation to discover the true cost of their own race track.

We look forward to welcoming you to our studio and discussing your hair goals and together, we’ll get you over the finish line.

Lauren – (Art Director)

Frequently Asked Questions

How often should I use purple shampoo on blonde hair?

Once or twice a week is the sweet spot for most blondes. Leave it on for two to five minutes rather than the full shower, then rinse thoroughly. Used too often or left on too long it can tip your hair grey or muddy instead of bright and cool toned.

Why does blonde hair go brassy?

Brassiness happens when the warm pigments left in the hair after lightening are exposed to water, heat, and UV over time. It is a completely natural process and not a sign that anything went wrong. A quality toning shampoo used regularly and an occasional in-salon gloss treatment keeps it in check between appointments.

Is box dye bad for your hair?

Box dye is not inherently dangerous, but it is formulated to a single strength designed to work across many different hair types, which means it often over-processes some areas and under-processes others. It also makes future professional colour corrections more complex and expensive. For anyone considering going lighter or making a significant colour change, a salon service gives a more predictable and healthier result.

What is a colour consultation and do I need one?

A colour consultation is a conversation before we touch your hair. We look at your current hair, understand your history, talk through what you want to achieve, and give you an honest view of what is possible and what it will cost. For any colour service, especially if you are changing your look significantly, it is an essential step rather than a formality.

How do I keep my colour looking fresh between appointments?

Wash with cool or lukewarm water, use a colour-safe shampoo and conditioner, and apply a UV-protecting product before spending time outdoors. The UV in Queenstown is stronger than most people expect, even in winter, and it is one of the fastest ways colour fades. A weekly hydrating mask keeps colour-treated hair in good condition throughout.

About Iron + Ivy Hair Studio

Iron + Ivy is Queenstown's award-winning hair studio, located inside Queenstown Central Shopping Centre on Grant Road. Our team of specialist stylists bring real expertise and a genuine love of hair to every appointment — whether that's a colour transformation, a lived-in balayage, a precision cut, or bridal hair for a wedding in the mountains. We work with a focused clientele because exceptional hair takes time, skill, and care. You'll always leave knowing exactly what went into your hair and how to look after it at home.

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